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スーパーマーケットにおける生鮮食品の 最適値引き戦略に関する研究.

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  • Additional Information
    • Alternate Title:
      A Study on Optimal Discount Strategy of Perishable Food in Supermarkets.
    • Abstract:
      In this paper, we study the effect of an optimal discount strategy on the total expected revenue for perishable foods. We use an algorithm proposed by Feng and Gallego (1994) to derive the optimal strategy. The parameters that need to obtain the strategy are estimated based on point-of-sale (POS) data. The optimal strategy is obtained so as to maximize the total expected revenue and is based on a threshold model. We show the discount strategy visually and compare the expected revenue under a traditional strategy with that under the optimal strategy proposed. The proposed approach results in an expected revenue increase of 17.4%. [ABSTRACT FROM AUTHOR]
    • Abstract:
      本研究では,生鮮食品のPOS(Point Of Sales:販売時点情報管理)データを用いて最適な 値引き販売の開始時刻を求め,販売収益および廃棄率への効果を明らかにする.Feng and Gallego (1994) により導かれた総期待売り上げの最大化のための値引き時刻決定アルゴリズムを適用し, 在庫量に依存する時間についての閾値型で与えられる値引き戦略を視覚的に示す.さらに,最適な 割引価格についても数値的に検討する.その結果,現状の販売方法と比較し,約17.4%の収益改善 効果が得られた. [ABSTRACT FROM AUTHOR]
    • Abstract:
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