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DEMOGRAPHIC, CULTURAL AND PSYCHOGRAPHIC CONSUMER CHARACTERISTICS OF CENTRAL AMERICA.

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  • Additional Information
    • Alternate Title:
      LAS CHARACTERÍSTICAS DEMOGRÁFICAS, CULTURALES Y PSICOGRÁFICAS DEL CONSUMIDOR CENTROAMERICANO.
    • Subject Terms:
    • Abstract:
      In the present study we review the main characteristics of consumers of Honduras, Guatemala, El Salvador, Nicaragua and Costa Rica, establishing the similarities and differences in the main indicators of each group of features: cultural, demographic and psychographic, concluding consumers of the five Central American countries have more commonalities than differences, share essential and symbolic links are projected similarly and, therefore, must present consumer attitudes and ownership, in general, very similar. The largest differences occur Costa Rica, as the most economically developed country, and Guatemala, as the most vulnerable and the only one that retains strong influence of indigenous traditions. The comparative analysis of the characteristics of consumers is very useful for marketers in developing marketing activities, advertising, promotion and marketing. [ABSTRACT FROM AUTHOR]
    • Abstract:
      En la presente investigación se revisan las principales characterísticas de los consumidores de Honduras, Guatemala, El Salvador, Nicaragua y Costa Rica, estableciendo las similitudes y diferencias en los principales indicadores de cada grupo de characterísticas: culturales, demográficas y psicográficas, llegando a la conclusión que los consumidores de los cinco países centroamericanos tiene más rasgos comunes que las diferencias, comparten lazos simbólicos esenciales y se proyectan de forma similar y, por esto, debe presentar actitudes de consumo y apropiación, en términos generales, muy parecidos. Las mayores diferencias presentan Costa Rica, como el país más desarrollado económicamente, y Guatemala, como el país más vulnerable y el único que conserva fuerte influencia de las tradiciones indígenas.El análisis comparativo de las characterísticas de los consumidores es de mucha utilidad para los mercadólogos en el desarrollo de las actividades de marketing, publicidad, promoción y comercialización. [ABSTRACT FROM AUTHOR]
    • Abstract:
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