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HOW TO SELL CAREERS TO THE EMPLOYEES YOU WANT TO KEEP? A MARKETING APPROACH ON CAREER DEVELOPMENT.

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    • Abstract:
      In an increasingly competitive economy, employees are the ones who make the difference between organizations. The purpose of this paper is to highlight the relationship between career marketing and gaining competitive advantage. The literature review conducted for this paper shows that candidates are looking for companies that provide opportunities for their career development and that organizational commitment has been replaced by career commitment. The author has drawn up a conceptual framework of career marketing that shows how marketing techniques can be applied to design career development programs and to gain competitive advantage. [ABSTRACT FROM AUTHOR]
    • Abstract:
      Copyright of Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences is the property of Transilvania University of Brasov, Faculty of Economic Science and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)