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ORGANIZACIJOS SOCIALINIO VERSLUMO VAIDMUO DARNAUS VYSTYMO KONTEKSTE.

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    • Alternate Title:
      THE ROLE OF CORPORATE SOCIAL ENTREPRENEURSHIP IN THE CONTEXT OF SUSTAINABLE DEVELOMPENT.
    • Abstract:
      The aim of the article is to reveal the role of corporate social entrepreneurship in the context of sustainable development. This study raises the question - how can business organizations, through corporate social entrepreneurship, become a driving force for sustainable development? The research responds to problematic questions raised by researchers in the field and the insights on the development of further research in recent scientific studies such as: the lack of studies that address the process of organizational social entrepreneurship in the context of sustainable development, the lack of study of social entrepreneurship with depthfocused analysis. For research the method of systematic analysis of literature was used. By answering to the initial question, it is important to emphasize that the social entrepreneurial process of an organization first of all encourages the organization itself to innovate and enables social responsibility. Responding to the complex and dynamic content of the organizations context, organizations becomes more opened to methods and practice that are innovative and flexible. Social entrepreneurship of an organization is important in two other respects. Firstly, this process mobilizes different and unique resources for social activities, and at the same time contributes to an inclusive society. Second, by combining these resources in an innovative way and implementing social activities, the organization exerts an impact that drives long-term changes in economic, social, and environmental perspectives, thus contributing to the sustainability goals. Summarizing the concepts of corporate social entrepreneurship, social responsibility, corporate citizenship and corporate sustainability, the framework of corporate social entrepreneurship and sustainable development process was formed, linking three perspectives of organization’s business model maturity, social value, social responsibility levels and social impact in different time and place scales: 1. A business model focused on value preservation. Incorporating limited CSR which focuses on shortterm impact and are either focused on reducing the risks inherent in the organization itself or addressed to an individuals in the same value chain. 2. A business model focused on creating social value. A business model with integrated two bottom line or three bottom line perspective dimensions with focuses on short-term impact and targeted at stakeholders within the organization’s value chain. In case the organization integrates the social responsibility dimensions gradually, it is recommended to start from the 2BL perspective (social and economic) dimensions, and through network and relationship to get more clear view on communities expectations regarding 3BL (environmental issues) perspective. 3. A mature business model focused on enhancing social value. Business models with integrated 3BL perspective (economic, social, environmental) dimensions that focus on long-term impact and society at large. The integrated process model demonstrates that 3BL CSR is not a finite process but a challenging perspective. Integration of extended CSR into the corporate business model, by taking on the responsibility for the administration of civil rights, is not a challenge only for the organization but also the entire ecosystem. However, organizations that face this challenge have the potential to be a driving force for sustainable development. [ABSTRACT FROM AUTHOR]
    • Abstract:
      Dinamišką ir kompleksišką aplinkos turinį gali atliepti socialiai versli organizacija. Socialinis verslumas pirmiausia skatina pokyčius pačioje organizacijoje, prisiimant atsakomybę už darnų vystymą ir diegiant inovacijas, o organizacijos socialinė veikla daro poveikį bendruomenėms, regionams ir globaliai. Šioje studijoje pateikiama susisteminta informacija, atskleidžiamas tarpusavyje susijusių organizacijos socialinio verslumo, socialinės atsakomybės, darnaus vystymo, organizacijos pilietiškumo konceptų ryšys. Apibendrinant nagrinėjamus konceptus, suformuotas organizacijos socialinio verslumo ir darnios plėtros proceso modelis, išskirtos trys organizacijos verslo modelio brandos perspektyvos, susiejant kuriamą socialinę vertę ir organizacijos taikomas socialinės atsakomybės priemones, jų poveikio trukmę ir vietą. Į modelį integruota organizacijos pilietiškumo dimensija, pabrėžiant jos svarbą darnaus vystymo darbotvarkėje. [ABSTRACT FROM AUTHOR]
    • Abstract:
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