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Ulaganje u lokalnu zajednicu u naftnoj industriji.

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  • Additional Information
    • Alternate Title:
      Investing in Local Community by Oil Industry.
    • Subject Terms:
    • Abstract:
      Business organizations are required to increasingly include the concept of corporate social responsibility in their business activities due to modern business conditions. The bad influence of the company on the local community, in which company operates, is reduced by adopting the concept of socially responsible business, among other things and consequently it contributes to improving the quality of life in the local community. It is well known that oil companies have always been the subject of public debate because of their bad environmental impact. Increasing public pressure has affected the way oil companies do business and the companies have started including the concept of socially responsible business in their business activities. The focus of the work is examination of the oil companies engagement in the community. The research is based on the analysis of the websites of all oil companies operating in the Republic of Serbia. The data have been collected by analyzing the projects supported by the companies. Analysys of the websites has provided the author the information on how the companies are engaged in the local community and where they most often invest funds. The results of the research have shown that the main focus of the oil companies is on philanthropic activities and sponsorships, while there is also an engagement in supporting science and education, as well as in the field of environmental protection. [ABSTRACT FROM AUTHOR]
    • Abstract:
      Savremeni uslovi poslovanja zahtevaju od poslovnih organizacija da u svoje poslovne aktivnosti sve više uključuju koncept društveno odgovornog poslovanja. Usvajanjem koncepta društveno odgovornog poslovanja, između ostalog, smanjuje se loš uticaj kompanije na lokalnu zajednicu u kojoj posluje i posledično doprinosi poboljšanju kvaliteta života u lokalnoj zajednici. Poznato je da su naftne kompanije oduvek bile predmet rasprave u javnosti zbog svog lošeg uticaja na životnu sredinu. Sve veći pritisak javnosti uticao je tako da naftne kompanije promene način poslovanja i da sve više uključuju koncept društveno odgovornog poslovanja u svoje poslovne aktivnosti. Fokus rada je ispitivanje angažovanja naftnih kompanija u društvenoj zajednici. Istraživanje se zasniva na analizi vebsajtova svih naftnih kompanija koje posluju u Republici Srbiji, gde se analizom projekata koje su kompanije podržale dolazi do saznanja kako se kompanije angažuju u lokalnoj zajednici i u koje oblasti najčešće investiraju sredstva. Rezultati istraživanja su pokazali da je glavni fokus naftnih kompanija na filantropskim aktivnostima i sponzorstvima, dok postoji i angažovanje u podržavanju nauke i obrazovanja, kao i u oblasti zaštite životne sredine. [ABSTRACT FROM AUTHOR]
    • Abstract:
      Copyright of Marketing (0354-3471) is the property of SEMA - Srpsko udruzenje za Marketing i Ekonomski fakultet Beograd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)