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PIRAMIDA DRUŠTVENE ODGOVORNOSTI PREDUZEĆA U BOSNI I HERCEGOVINI: SLUČAJ POTROŠAČA MALIH I SREDNJIH PREDUZEĆA.

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  • Additional Information
    • Alternate Title:
      PYRAMID OF CORPORATE SOCIAL RESPONSIBILITY IN BOSNIA AND HERZEGOVINA: THE CASE OF CONSUMERS OF SMALL AND MEDIUM ENTERPRISES.
    • Subject Terms:
    • Abstract:
      Corporate Social Responsibility represents the voluntary and expressed concern of the company towards itself and its employees and towards the environment in a way to avoid or to minimize the negative consequences of its activities and to encourage, improve, and invest in its own development and development of the society. As Bosnia and Herzegovina belongs to a group of countries in development with a traditionally rooted philanthropy, we expect that the presented results of this paper will contribute to the reduction of the literary gap that had arisen from the lack of researches that have in its context corporate social responsibility, consumers and small and medium enterprises in such countries. Th e main purpose of this paper is to analyze the ranking of responsibility from the pyramid of corporate social responsibility from the aspect of small and medium enterprises consumers in Bosnia and Herzegovina. Particularly, this paper analyzes the diff erence in the priorities and the achieved mean values of economic, legal, ethical and philanthropic responsibility with respect to gender, whether the consumers in the environment know the company that operates ethically and socially responsibly, and respect to the material situation of consumer's household. Based on the research results, it can be concluded that consumers give priority to the philanthropic responsibility, i.e. in this research the redistribution of the importance of certain responsibility dimensions from the Carroll's pyramid of corporate social responsibility has not been confi rmed. Statistically signifi cant and positive values of Pearson correlation coeffi cient show us that economic, legal, ethical and philanthropic responsibilities are interconnected. Th ere is no diff erence in the achieved mean values of economic, legal, ethical and philanthropic responsibilities with respect to the respondents' gender (although there is a diff erence in the ranking of responsibilities). Th e highest mean values of the stated responsibilities have been achieved among the respondents who rated their material household status as “Much worse than the average”, while the diff erence in the achieved mean values is statistically signifi cant only for the legal and philanthropic responsibility in favor of consumers who had rated their household material condition as much worse than the average compared to those who had rated the household material condition as much better than average. Also signifi cant mean values are noticable among respondents who know in their surrounding enterprises that are ethically and socially responsible, although statistically signifi cant diff erence exist only with philanthropic responsibility. Th e results achieved in this research support the claims that in developing countries as well as in countries with traditionally rooted philanthropy priority is given to philanthropic responsibility compared to others. [ABSTRACT FROM AUTHOR]
    • Abstract:
      Društvena odgovornost preduzeća predstavlja dobrovoljnu i iskazanu brigu preduzeća prema sebi i svojim zaposlenima te prema okruženju na način da izbjegne ili minimizira negativne posljedice svog djelovanja a podstakne, unaprijedi i ulaže u vlastiti razvoj i razvoj društva. Kako Bosna i Hercegovina pripada grupi država u razvoju s tradicionalno ukorijenjenom fi lantropijom, očekujemo da će prikazani rezultati ovog rada doprinijeti smanjenju literaturnog jaza koji je nastao nedostatkom istraživanja koja u svom kontekstu imaju društvenu odgovornost preduzeća, potrošače te mala i srednja preduzeća u ovakvim državama. Osnovna svrha ovog rada jeste da analizira rangiranje odgovornosti iz piramide društvene odgovornosti preduzeća sa aspekta potrošača malih i srednjih preduzeća u Bosni i Hercegovini. U ovom radu se posebno analizira razlika u prioritetima i postignutim srednjim vrijednostima ekonomske, pravne, etičke i fi lantropske odgovornosti s obzirom na spol, s obzirom na to da li potrošači u okruženju poznaju preduzeće koje posluje etično i društveno odgovorno, te s obzirom na materijalno stanje potrošačevog domaćinstva. Na osnovu rezultata istraživanja može se zaključiti da potrošači prioritet daju fi lantropskoj odgovornosti, odnosno u ovom istraživanju nije potvrđena preraspodjela važnosti pojedinih dimenzija odgovornosti iz Carrollove piramide društvene odgovornosti preduzeća. Statistički značajne i pozitivne vrijednosti Pirsonovog koefi cijenta korelacije nam pokazuju da su ekonomska, pravna, etička i fi lantropska odgovornost međusobno povezane. Ne postoji razlika u postignutim srednjim vrijednostima ekonomske, pravne, etičke i fi lantropske odgovornosti s obzirom na spol ispitanika (iako postoji razlika u rangu odgovornosti). Najviše srednje vrijednosti navedenih odgovornosti postignute su kod ispitanika koji su svoje materijalno stanje domaćinstva ocijenili kao „mnogo lošije od prosjeka” s tim da je razlika u postignutim srednjim vrijednostima statistički značajna samo kod pravne i fi lantropske odgovornosti u korist potrošača koji su materijalno stanje svog domaćinstva ocijenili kao mnogo lošije od prosjeka u odnosu na one koji su materijalno stanje svog domaćinstva ocijenili kao mnogo bolje od prosjeka. Primjetne su i više srednje vrijednosti kod ispitanika koji u svom okruženju poznaju preduzeća koja posluju etično i društveno odgovorno iako statistički značajna razlika postoji samo kod fi lantropske odgovornosti. Postignuti rezultati u ovom istraživanju idu u prilog tvrdnjama da se u državama u razvoju kao i u državama s tradicionalno ukorijenjenom fi lantropijom prioritet daje fi lantropskoj odgovornosti u odnosu na ostale. [ABSTRACT FROM AUTHOR]
    • Abstract:
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