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Interna i eksterna komunikacija kabinskog osoblja aviokompanije „Katar ervejz” („Qatar Airways”).

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  • Additional Information
    • Alternate Title:
      Internal and External Communication of The Cabin Crew within „Qatar Airways” Airline.
    • Subject Terms:
    • Abstract:
      In addition to the fact that communication is important for everyday life, it could also be considered as a determinant of business performances, on the basis of knowledge or ignorance of cultural differences between the stakeholders throughout their business interactions. Accordingly, this research is based on an analysis regarding the behavioral standards and acceptable values that one global company represents to its employees and expectations regarding the implementation of these standards and values throughout the business communication with customers, but also with colleagues, members of different cultures. Data colleting procedure and data analysis were conducted on the basis of historical, comparative and descriptive methods, including the synthesis. Also, a survey research was conducted during the 2016 on the sample that obtained ten employees in „Qatar Airways” airline. The research results pointed to the importance of fundamentally approach to cultural differences in business, especially in organizations that are operating beyond the boundaries of one national culture, in order to avoid the possible problems in business communication, which might occurate on a daily basis in international companies, but also in much smaller, especially in the field of tourism. Thus, beside the contribution to the theory regarding the impact of cultural differences on business communication, these research results might have practical implications for all of the companies that are operating within the global market. [ABSTRACT FROM AUTHOR]
    • Abstract:
      Pored toga što je komunikacija važna za svakodnevno funkcionisanje, ona se može posmatrati i kao odrednica poslovnih performansi, usled poznavanja, odnosno nepoznavanja kulturoloških razlika između stejkholdera koji dolaze u međusobni kontakt. U skladu sa tim, ovo istraživanje je bazirano na analizi standarda ponašanja i prihvatljivih vrednosti koje jedna globalna kompanija predstavlja svojim zaposlenima. Očekuje se da zaposleni implementiraju ove standarde i vrednosti kroz svakodnevnu poslovnu komunikaciju. Ne samo sa korisnicima usluga, već i kroz komunikaciju sa kolegama, pripadnicima različitih kultura. Prilikom prikupljanja i obrade podataka korišćene su istorijska, komparativna, deskriptivna metoda, kao i sinteza. Takođe, sprovedeno je i istraživanje tokom 2016. godine na uzorku koji je obuhvatio deset zaposlenih u aviokompaniji „Katar Ervejz” („Qatar Airways”). Rezultati istraživanja ukazuju na to koliko je važno temeljno pristupiti izučavanju kulturoloških razlika u poslovima koji se ne odvijaju u granicama nacionalne kulture. Sve zajedno može da umanji probleme u poslovnoj komunikaciji, koji se svakodnevno mogu javiti u međunarodnim kompanijama, u slučaju nepoznavanja kulturoloških razlika. Tako pored doprinosa teoriji koja se tiče uticaja kulturoloških razlika na poslovnu komunikaciju, rezultati istraživanja mogu imati i praktične implikacije u poslovanju svih kompanija koje izlaze na globalno tržište. [ABSTRACT FROM AUTHOR]
    • Abstract:
      Copyright of Marketing (0354-3471) is the property of SEMA - Srpsko udruzenje za Marketing i Ekonomski fakultet Beograd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)