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Even a Small Conductor Can Lead a Large Orchestra: How Startups Orchestrate Ecosystems.

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    • Abstract:
      Contrary to existing literature, startups can be successful orchestrators of ecosystems. Based on nine qualitative case studies, this article introduces four archetypes that shed light on how a startup can fulfill the tasks of an orchestrator and overcome challenges. The findings identify dimensions of standardization/customization and sources of value creation as defining the role of ecosystem orchestrators and demonstrate the consequences for small and medium-sized enterprises (SMEs), corporates, investors, and accelerators involved in such ecosystems. [ABSTRACT FROM AUTHOR]
    • Abstract:
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