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Marketing in 1985: A View From the Ivory Tower.

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    • Abstract:
      The article discusses business forecasts for the U.S. in 1985 and their impact on marketing strategy. The publication the "Journal of Marketing" conducted a readership survey to evaluate the potential developments in macro-marketing in 1985 and predictions for marketing and business. The overall assessment by the respondents was that consumerism and other social pressures in business will not go away and will likely increase in 1985. The respondents also speculated that concern for the physical environment would have less impact on business in 1985. The survey revealed an overall agreement that technology would be a major factor in overcoming ecological and resource problems.