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Is There a Free Lunch?

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  • Additional Information
    • Abstract:
      The article discusses the merits of business lunches at the time of publication. Specifically the author examines luncheon meetings between sales personnel and industrial buyers. According to the author, the sales representatives and buyers interviewed assert that while lunches do not necessarily lead to the direct placement of orders, they do help develop closer personal relationships and trust, which could lead to possible placement of future orders. The author notes that the salespeople interviewed would like more of the time spent at business lunches to be devoted to discussing business.