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Black Business Development.

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  • Additional Information
    • Subject Terms:
    • Abstract:
      An urgent social problem of special interest to marketing people is discussed in this article. Until recently blacks have primarily operated marginal businesses not particularly attractive to outsiders. Now, one of the thrusts of the black community is business development. Blacks are interested in owning and operating more substantial retailing and light manufacturing businesses. Plans are being made by blacks to develop a wide variety of businesses. The extent to which black will succeed in their undertaking depends heavily upon the response of the white business community. [ABSTRACT FROM AUTHOR]
    • Abstract:
      Copyright of Journal of Marketing is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)