formulating strategy for united states business with eastern europe.

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Author(s): Zenoff, David B.; Cuneo, Donald L.
Source:
Financial Analysts Journal. Jul/Aug1971, Vol. 27 Issue 4, p66-95. 10p. 5 Charts.
Subject Terms:
*Industrial productivity; *Trade blocs; *Consumption (Economics); American corporations

Additional Information
- Subject Terms:
  Eastern Europe
- Abstract:
  Discusses the market characteristics and challenges confronting U.S. companies engaged in business in Eastern Europe. Population of Eastern European countries; Rates of growth of industrial output; Geographical pattern of Eastern bloc foreign trade; Commercial relationship between the U.S. and Eastern Europe; Agencies for consumption decisions; Promotion methods of products and technology.