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TEORIJSKI ASPEKT RAZVOJA KONCEPTA „DRUŠTVENO ODGOVORNO POSLOVANJE”.

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    • Alternate Title:
      THEORETICAL ASPECT OF THE DEVELOPMENT OF *CORPORATE SOCIAL RESPONSIBILITY* CONCEPT.
    • Abstract:
      This paper presents a theoretical aspect of the development of "corporate social responsibility" concept from the beginning of the 20th century to the present day, with the focus on the following periods: up to 1950, between 1950 an 1970, from 1970 to 1990 and from 1990 to now. We employed historical approach. We had an insight into the results of theoretical research on "corporate social responsibility" concept, which were mostly presented in scientific papers in the English language. The above mentioned articles were published in the leading foreign scientific journals found in the Kobson base. As the presented results were extensive, we pointed out the ones that gave a significant contribution to the theoretical development of "corporate social responsibility" concept. In the seventies of the 20th century the pyramid of social responsibility and the concept of "corporate social performance" was established. A conceptual framework for environmental analysis of social issues and evaluation of business response patterns in various weather, social and cultural conditions was developed. Corporate social responsibility from the point of view of stakeholders opened up a new approach where the difference between economic and social aims of companies is no longer relevant. During the nineties of the 20th century a social interests on both macro and micro level were incorporated into the concept of "corporate social responsibility". An ethical dimension of management is a dimension of socially responsible management which is encouraged to be corporate social responsibility by financial performances as a result of increasing awareness of management and other stakeholders (shareholders and other investors) about long- term financial effects of corporate social responsibility. In contemporary conditions there is a room for further redefining of the "corporate social responsibility" concept in terms of establishing new participants and areas to which companies should be socially responsible. We hope that the comprehensive overview of former theoretical research on corporate social responsibility presented in this paper will be useful to both domestic scientific community, professionals and the management of domestic companies. [ABSTRACT FROM AUTHOR]
    • Abstract:
      U ovom radu smo predstavili teorijski aspekt razvoja koncepta „društveno odgovorno poslovanje”, od početka 20. veka do danas, po sledećim periodima: do 1950. godine, u periodu 1950-1970, u periodu 1970-1990. i od 1990. do danas. Koristili smo istorijski pristup. Obavili smo uvid u rezultate teorijskih istraživanja koncepta „društveno odgovorno poslovanje” koji su prezentovani uglavnom u naučnim člancima na engleskom jeziku. Navedeni članci su publikovani u vodećim stranim časopisima koji se nalaze u bazi podataka „Kobson”. Zbog obimnosti prezentovanih rezultata, u radu smo predstavili rezultate koji su dali značajniji doprinos teorijskom razvoju koncepta „društveno odgovorno poslovanje”. Vođeni smo osnovnom idejom da predstavimo teorijski aspekt razvoja ovog koncepta, a manje da detaljno preispitujemo metodologiju, rezultate i ograničenja dosadašnjih istraživanja. Očekujemo da će obuhvatan pregled dosadašnjih teorijskih istraživanja koncepta „društveno odgovorno poslovanje” u ovom radu biti od koristi domaćoj naučnoj javnosti, kao i stručnoj javnosti i menadžmentu domaćih kompanija. [ABSTRACT FROM AUTHOR]
    • Abstract:
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