Most of cultural creative SMBs (small and medium businesses) in Taiwan put more emphasis on product design and production than marketing and business models. Therefore, it is not easy for these businesses to enhance their operation efficiency and increase the profit. European cultural creative industries have long history. IKEA were found in 1943 and internationalized in 1973. IKEA products, Swedish cultural style with unique and creative design, were sold in forty-three countries. In 2006, IKEA open a branch in Kaohsiung where selling amounts of cultural creative goods are quite low in Taiwan. However, can the brand image of multi-cultural creative furniture and the ambience of experiential exhibition still effectively create value and improve the purchasing intentions? It's the main question in this study. This study investigated the influence on impression and atmosphere of cultural creative brand to consumers' purchase intentions. The results show the factors of culture, creative design, environment and society can improve consumers' purchasing intentions. The unique cultural creative impression and atmosphere on IKEA are higher than other furniture mall of the same style significantly. It shows IKEA business models were learned and imitated by cultural creative SMBs in Taiwan. [ABSTRACT FROM AUTHOR]

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