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PRIMENA PRINCIPA POSLOVANJA I PRAVA DECE U STRATEGIJI DRUŠTVENO ODGOVORNOG POSLOVANJA PREDUZEĆA U SRBIJI2. (Bosnian)

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  • Author(s): Krstić, Nataša
  • Source:
    Sociologija/Sociology: Journal of Sociology, Social Psychology & Social Anthropology; 2017, Vol. 59 Issue 3, p351-363, 13p
  • Additional Information
    • Alternate Title:
      The implementation of Children's Rights and Business Principles in the corporate social responsibility strategy of Serbian enterprises. (English)
    • Abstract:
      The concept of corporate social responsibility (CSR) has evolved along with the business sector, from charitable donations, business ethics, social marketing, stakeholder relationship, through strategic bonding with business goals, and its national and international institutionalization. Although the protection of human rights is an essential part of CSR, the impact of the business sector to children's rights is often neglected. The research about the implementation of the international Children's Right and Business Principles conducted by UNICEF organization in Serbia,confirmed that the business sector highly values activities towards children, but hasn't incorporated children's rights in itsbusiness strategies. The systemic introduction and enhancement of children's rights in responsible business of Serbian companies can be supported through the incorporation of the Children's Rights and Business Principles in the CSR reporting and certification processes. The article provides an overview of the inclusion of the Principles in the first national methodology for an objective comparison of the business sector effects in the field of social responsibility - “CSR Index Serbia”, based on the application of the Global Reporting Initiative. As a result, it would enable strategic monitoring of the impact of the Serbian business sector in the whole range of children's rights. [ABSTRACT FROM AUTHOR]
    • Abstract:
      Koncept društveno-odgovornog poslovanja (DOP) evoluirao je zajedno sa poslovnim sektorom, od dobrotvorstva, poslovne etike, društvenog marketinga, odnosa s zainteresovanim stranama, do strateške povezanosti sa poslovnim ciljevima i njegove nacionalne i internacionalne institucionalizacije. Iako neizostavni deo DOP-ačini zaštita ljudskih prava, uticaj poslovnog sektora na prava dece često se prenebregava. Istraživanje zasnovano na primeni međunarodnih Principa poslovanja i prava dece koje je sprovela organizacija UNICEF u Srbiji, ukazalo je da poslovni sektor visoko vrednuje aktivnosti ka deci, ali da dečja prava nisu regulisana u poslovnim strategijama. Sistemsko uvođenje i unapređenje prava dece u odgovorno poslovanje preduzeća u Srbiji može se podržati uključivanjem Principa poslovanja i prava dece u procese izveštavanja i sertifikacije DOP-a. Članak daje prikaz uključivanja predmetnih Principa u jedinu nacionalnu metodologiju za objektivno poređenje učinka preduzeća u oblasti društvene odgovornosti - „CSR indeks Srbija”, na bazi primene kriterijuma Globalne inicijative za izveštavanje. Kao rezultat, omogućilo bi se strateško praćenje uticaja srpskog poslovnog sektora na ceo spektar prava dece. [ABSTRACT FROM AUTHOR]
    • Abstract:
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