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國際媒體管理與經濟學之後設研究:1988-2016. (Chinese)

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  • Additional Information
    • Alternate Title:
      A Meta-Research of Media Management and Economics: 1988-2016. (English)
    • Abstract:
      Media scholars have largely ignored or intentionally avoided the effects of economic forces, but things have change dramatically over the past few decades. With the emergence of information and communication technologies, greater media globalization, and the changing behavior of audiences, a specific application of economic and managerial laws and theories upon media industries and firms becomes increasingly more crucial. Meta-research focuses on a synoptic analysis concerning research in media management and economics, by pointing out its current state as well as future areas of research. This study reviewed 842 articles from three core international journals - namely, Journal of Media Economics, The International Journal on Media Management, and Journal of Media Business Studies - spanning from 1988 to 2016 according to the year of publication, background of author(s), industry studied, theoretical base, research methods, and data analytics. The main results show that: (a) the demand for media management and economics research has gone up annually ever since the year 2000; (b) author concentration has almost disappeared, but more than 40% of first authors are from the Unites States; (c) the research on traditional media is still the majority, but studies of information and Internet industries and studies of other issues have increased year by year; (d) the volume of media management research is greater than that of media economics research and growing over time; and (e) non-empirical qualitative studies account for a considerable amount overall, but exhibit a downward trend. The conclusion summarizes the research results and derives future trends of media management and economics. [ABSTRACT FROM AUTHOR]
    • Abstract:
      隨著數位匯流、媒體全球化、閱聽人分眾化,如何以經濟 學與管理學視角看待媒體產業發展愈加重要,研究者嘗試以量 化、後設研究的方式,了解國際媒體管理與經濟學研究之歷時 性樣貌。本研究以三本媒體管理與經濟學領域的核心國際期刊 Journal of Media Economics、The International Journal on Media Management 以及 Journal of Media Business Studies 為研究對 象,分析 1988 年到 2016 年間 842 篇研究論文之累計與變化, 探討面向包含出版年份、作者資料、產業類別、理論框架、研 究方法和量化分析等。主要研究結果如下:(1) 媒體管理與經 濟學研究在 2000 年後明顯增加;(2) 作者集中的現象幾乎消 失,但第一作者超過四成來自美國;(3) 傳統媒體研究占比雖 高,不過資訊網路產業和其他研究逐年增加;(4) 媒體管理學 研究多於媒體經濟學研究,且隨時間正成長;(5) 非實證之質 性研究為數可觀,但有逐年下降的趨勢。本研究最後提出研究 建議和預測可能的發展趨勢. [ABSTRACT FROM AUTHOR]
    • Abstract:
      Copyright of Mass Communication Research is the property of Guoli Zhengzhi Daxue Xinwenxue Yanjiusuo and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)