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Book review: Hit-making strategies of media content

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  • Additional Information
    • Publication Information:
      National Chengchi University, 2015.
    • Publication Date:
      2015
    • Abstract:
      書 名：超熱賣商品的秘密 （原書名：Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment） 作 者：Anita Elberse 譯 者：許恬寧 出版日期：2014年1月 出 版 社：大塊文化
    • ISSN:
      1016-1007
    • Online Access:
      https://explore.openaire.eu/search/publication?articleId=doajarticles::f11e8e70b586460ec3885cf367aa4abe
      http://140.119.187.78/issueArticle.asp?P_No=200&CA_ID=1578
    • Rights:
      OPEN
    • Accession Number:
      edsair.doajarticles..f11e8e70b586460ec3885cf367aa4abe