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The influence of the discourse on social change in the media agenda. The case of the Platform of People Affected by Mortgages

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  • Additional Information
    • Publication Information:
      Instituto Interuniversitario de Desarrollo Social y Paz, Universidad de Alicante, 2016.
    • Publication Date:
      2016
    • Abstract:
      Los movimientos sociales son uno de los motores del cambio social. Organizaciones como la Plataforma de Afectados por la Hipoteca (PAH) denuncian injusticias y cuestionan la construcción de significados sociales a través del discurso. Impulsan estrategias de automediación para, especialmente a través de las redes sociales, influir en la agenda mediática y el debate público. Mediante un análisis crítico del discurso cualitativo, nuestro objetivo es conocer si la PAH introduce sus temas y encuadres en la agenda mediática. Los resultados demuestran que este movimiento activista logra condicionar de qué se habla y también cómo se habla, obteniendo una cobertura favorable. Social movements are one of the driving forces of social change. Organisations such as the Platform of People Affected by Mortgages (PAH) denounce situations of injustice and question the construction of the social meanings through discourse. They promote self-mediation strategies, especially through social networks, to influence the media agenda and public debate. So, through a critical analysis of the qualitative discourse, our aim is to know if the PAH introduce their topics and frames in the media agenda. Results show that this activist movement achieves to condition what is spoken and also how is spoken, getting a favourable coverage
    • File Description:
      application/pdf
    • ISSN:
      2529-9727
      1989-1385
    • Online Access:
      https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8101663252cd140c24562b64d3dab269
      https://revistaobets.ua.es/article/view/2016-v11-n1-la-influencia-del-discurso-sobre-cambio-social-en-la-agenda-de-los-medios-el-caso-de-la-plataforma-de-afectados-por-la-hipoteca
    • Rights:
      OPEN
    • Accession Number:
      edsair.doi.dedup.....8101663252cd140c24562b64d3dab269