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External environment (specific or task environment).

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    • Abstract:
      In business, the external environment refers to factors outside of a company that influence its operation. Also known as the specific or task environment, the external environment consists of forces beyond the control of a business. To ensure success, businesses must react and adapt to these forces and the changes they bring. External environments are often divided into two types: the macro environment and the micro environment. Several factors are generally considered to have a direct effect on a company's external environment; these include customers, suppliers, competitors, employees, and the government.