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Eight Supertrends Shaping the Future of Business.

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  • Author(s): Albrecht, Karl
  • Source:
    Futurist. Sep/Oct2006, Vol. 40 Issue 5, p25-29. 5p. 4 Color Photographs.
  • Additional Information
    • Subject Terms:
    • Abstract:
      This article discusses several trends that are shaping the future of business. These trends are intended to help managers, entrepreneurs, and investors contextualize the fast-moving changes taking place around them. The trends include: the microsegmentation of the marketplace; value targeting; Chinafication; from information to knowledge; dumb and dirty; cybermobbing; knowledge warfare; and counter-Americanism. Examples of these trends at work are also given in this article. INSET: Rise of the Wise Consumer and Investor.