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An Introduction to Marketing and Branding.

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  • Author(s): Terech, Andres
  • Source:
    Generations. Spring2018, Vol. 42 Issue 1, p45-49. 5p.
  • Additional Information
    • Subject Terms:
    • Abstract:
      Without customers, there is no business. This article outlines a three-step marketing strategy framework to help community-based organizations (CBO) understand the market in which they compete, identify how to create value, build a unique brand positioning, and develop a service that people want to use and to pay for. [ABSTRACT FROM AUTHOR]
    • Abstract:
      Copyright of Generations is the property of American Society on Aging and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)