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Academic Journal

Mapping Consumers' Context-Dependent Consumption Preferences: A Multidimensional Unfolding Approach.

Subjects: *Consumer preferences; *Consumer preferences research; *Consumer behavior

  • Source: Journal of Consumer Research. Aug2022, Vol. 49 Issue 2, p202-228. 27p. 2 Color Photographs, 6 Diagrams, 11 Charts.

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Academic Journal

It Is Not Just About Competition with “Free”: Differences Between Content Formats in Consumer Preferences and Willingness to Pay.

Subjects: *Consumer preferences research; *Consumer behavior; *Willingness to pay

  • Source: Journal of Management Information Systems. 2015, Vol. 32 Issue 3, p105-128. 24p. 1 Color Photograph, 1 Diagram, 7 Charts, 3 Graphs.

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Academic Journal

Cosmetic scents by visual and olfactory senses versus purchase intention.

Subjects: *Consumer preferences research; *Marketing research; Consumer behavior research

  • Source: International Journal of Market Research. 2015, Vol. 57 Issue 1, p125-143. 19p. 2 Diagrams, 4 Charts.

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Academic Journal

Developing and testing an online tool for probing customer preferences.

Subjects: *Consumer preferences research; *Online databases; *Database management

  • Source: International Journal of Market Research. 2015, Vol. 57 Issue 1, p29-50. 22p. 4 Diagrams, 1 Chart, 6 Graphs.

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Academic Journal

Using EEG to Predict Consumers' Future Choices.

Subjects: *Consumer preferences research; *Forecasting; *Consumer goods

  • Source: Journal of Marketing Research (JMR). Aug2015, Vol. 52 Issue 4, p511-529. 19p. 1 Diagram, 1 Chart, 7 Graphs.

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Academic Journal

The Foresight Effect: Local Optimism Motivates Consistency and Local Pessimism Motivates Variety.

Subjects: *Consumer research; *Consumer preferences research; *Consumer behavior

  • Source: Journal of Consumer Research. Oct2015, Vol. 42 Issue 3, p361-377. 17p. 1 Color Photograph, 1 Diagram, 5 Graphs.

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  • 1-10 of  2,464 results for ""CONSUMER preferences research""