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Academic Journal

Mapping Consumers' Context-Dependent Consumption Preferences: A Multidimensional Unfolding Approach.

Subjects: *Consumer preferences; *Consumer preferences research; *Consumer behavior

  • Source: Journal of Consumer Research. Aug2022, Vol. 49 Issue 2, p202-228. 27p. 2 Color Photographs, 6 Diagrams, 11 Charts.

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Academic Journal

It Is Not Just About Competition with “Free”: Differences Between Content Formats in Consumer Preferences and Willingness to Pay.

Subjects: *Consumer preferences research; *Consumer behavior; *Willingness to pay

  • Source: Journal of Management Information Systems. 2015, Vol. 32 Issue 3, p105-128. 24p. 1 Color Photograph, 1 Diagram, 7 Charts, 3 Graphs.

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Academic Journal

Using EEG to Predict Consumers' Future Choices.

Subjects: *Consumer preferences research; *Forecasting; *Consumer goods

  • Source: Journal of Marketing Research (JMR). Aug2015, Vol. 52 Issue 4, p511-529. 19p. 1 Diagram, 1 Chart, 7 Graphs.

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Academic Journal

The Limits of Attraction.

Subjects: *Consumer preferences research; *Product positioning; *Consumer research

  • Source: Journal of Marketing Research (JMR). Aug2014, Vol. 51 Issue 4, p487-507. 21p. 13 Color Photographs, 1 Diagram, 21 Charts.

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Academic Journal

Authenticity Is Contagious: Brand Essence and the Original Source of Production.

Subjects: *Consumer preferences research; *Brand choice; *Brand image

  • Source: Journal of Marketing Research (JMR). Jun2014, Vol. 51 Issue 3, p371-386. 16p. 1 Diagram, 3 Charts, 1 Graph.

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  • 1-10 of  2,460 results for ""CONSUMER preferences research""