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Academic Journal

Intransitivity of Consumer Preferences for Privacy.

Authors : Tomaino, Geoff (AUTHOR) ; Wertenbroch, Klaus (AUTHOR); Walters, Daniel J. (AUTHOR)

Subjects: *Consumer preferences; *Consumer preferences research; *Behavioral economics

Source: Journal of Marketing Research (JMR). Jun2023, Vol. 60 Issue 3, p489-507. 19p. 5 Charts.

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Academic Journal

Mapping Consumers' Context-Dependent Consumption Preferences: A Multidimensional Unfolding Approach.

Authors : Park, Junghyun (AUTHOR); Kim, Minki (AUTHOR) ; Chintagunta, Pradeep K (AUTHOR)

Subjects: *Consumer preferences; *Consumer preferences research; *Consumer behavior

Source: Journal of Consumer Research. Aug2022, Vol. 49 Issue 2, p202-228. 27p. 2 Color Photographs, 6 Diagrams, 11 Charts.

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Academic Journal

They're Just Not That into You: How to Leverage Existing Consumer–Brand Relationships Through Social Psychological Distance.

Authors : Connors, Scott¹ (AUTHOR) ; Khamitov, Mansur² (AUTHOR) ; Thomson, Matthew³ (AUTHOR)

Subjects: *Brand loyalty; *Consumer preferences research; *Consumer behavior

Source: Journal of Marketing. Sep2021, Vol. 85 Issue 5, p92-108. 17p. 2 Charts, 2 Graphs.

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Academic Journal

Face Presence and Gaze Direction In Print Advertisements: How They Influence Consumer Responses--An Eye-Tracking Study.

Authors : ADIL, SAFAA¹ ; LACOSTE-BADIE, SOPHIE² ; DROULERS, OLIVIER³

Subjects: *Marketing strategy; *Consumer preferences research; *Branding (Marketing)

Source: Journal of Advertising Research. Dec2018, Vol. 58 Issue 4, p443-455. 13p.

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Academic Journal

Capturing Context-Sensitive Information Usage in Choice Models via Mixtures of Information Archetypes.

Authors : SWAIT, JOFFRE¹ ; POPA, MONICA² ; LUMING WANG³

Subjects: *Consumer preferences research; *Preference heterogeneity; *Bounded rationality

Source: Journal of Marketing Research (JMR). Oct2016, Vol. 53 Issue 5, p646-664. 39p. 1 Diagram, 9 Charts, 3 Graphs.

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Academic Journal

The impact of socioeconomic status on preferences for sustainable luxury brands.

Authors : Kim, Jungkeun¹ (AUTHOR) ; Park, Jooyoung² (AUTHOR); Septianto, Felix³ (AUTHOR)

Subjects: *Luxuries; *Luxury goods industry; *Socioeconomics

Source: Psychology & Marketing. Aug2022, Vol. 39 Issue 8, p1563-1578. 16p. 4 Color Photographs, 1 Chart, 2 Graphs.

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Academic Journal

Using EEG to Predict Consumers' Future Choices.

Authors : TELPAZ, ARIEL¹ ; WEBB, RYAN² ; LEVY, DINO J.^3,4

Subjects: *Consumer preferences research; *Forecasting; *Consumer goods

Source: Journal of Marketing Research (JMR). Aug2015, Vol. 52 Issue 4, p511-529. 19p. 1 Diagram, 1 Chart, 7 Graphs.

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Academic Journal

The Foresight Effect: Local Optimism Motivates Consistency and Local Pessimism Motivates Variety.

Authors : YANG, ADELLE X.¹ ; URMINSKY, OLEG²

Subjects: *Consumer research; *Consumer preferences research; *Consumer behavior

Source: Journal of Consumer Research. Oct2015, Vol. 42 Issue 3, p361-377. 17p. 1 Color Photograph, 1 Diagram, 5 Graphs.

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Academic Journal

New conjoint approaches to scaling brand equity and optimising share of preference prediction.

Authors : Guyon, Hervé¹ ; Petiot, Jean-François²

Subjects: *Conjoint analysis; *Marketing research; *Brand equity

Source: International Journal of Market Research. 2015, Vol. 57 Issue 5, p701-725. 25p. 1 Diagram, 8 Charts.

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Academic Journal

Making conjoint behavioural.

Authors : Caldwell, Leigh

Subjects: *Conjoint analysis; *Decision making; *Consumer preferences research

Source: International Journal of Market Research. 2015, Vol. 57 Issue 3, p495-501. 7p.

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