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Academic Journal

Psychological Dimensions of Consumer Decision.

Subjects: *Market segmentation; *Product differentiation; *Brand choice

  • Source: Journal of Marketing. Jan1960, Vol. 24 Issue 3, p15-19. 5p.

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Academic Journal

Market Learning of New Residents.

Subjects: *Branding (Marketing); *Shopping; *Housewives as consumers

  • Source: Journal of Marketing Research (JMR). May68, Vol. 5 Issue 2, p166-176. 11p. 7 Charts.

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Academic Journal

Brand Assortment and Consumer Brand Choice.

Subjects: *Brand choice; *Brand loyalty; *Consumer preferences research

  • Source: Journal of Marketing. Oct1970, Vol. 34 Issue 4, p18-24. 7p. 1 Black and White Photograph, 1 Diagram, 8 Charts.

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Academic Journal

Semantic Differential and Nonmetric Multidimensional Scaling Descriptions of Brand Images.

Subjects: *Brand image; *Brand identification; *Market positioning

  • Source: Journal of Marketing Research (JMR). May71, Vol. 8 Issue 2, p238-240. 3p. 3 Graphs.

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Academic Journal

Beyond Attitude Structure: Toward the Informational Determinants of Attitude.

Subjects: *Marketing research; *Consumer attitudes; *Marketing strategy

  • Source: Journal of Marketing Research (JMR). Nov78, Vol. 15 Issue 4, p545-556. 12p. 4 Charts, 1 Graph.

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Academic Journal

Market Segmentation Based on Consumer Ratings of Proposed Product Designs.

Subjects: *Market segmentation; *Consumer preferences research; *Brand image

  • Source: Journal of Marketing Research (JMR). Nov78, Vol. 15 Issue 4, p557-564. 8p. 4 Charts.

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Academic Journal

A Note on Accounting for Sources of Variation in Perceptual Maps.

Subjects: *Consumer preferences research; *Commercial product marketing; *Marketing research

  • Source: Journal of Marketing Research (JMR). Aug1982, Vol. 19 Issue 3, p302-311. 10p. 3 Diagrams, 4 Charts.

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Academic Journal

Context Effects, New Brand Entry, and Consideration Sets.

Subjects: *Brand choice; *Consumer preferences research; *Market entry

  • Source: Journal of Marketing Research (JMR). Aug1994, Vol. 31 Issue 3, p364-374. 11p. 7 Charts, 3 Graphs.

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Academic Journal

The Negative Impact of Extensions: Can Flagship Products Be Diluted?

Subjects: *Branding (Marketing); *Product management; *Brand image

  • Source: Journal of Marketing. Jan98, Vol. 62 Issue 1, p19-32. 14p. 3 Charts.

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Academic Journal

Persistent Preferences for Product Attributes: The Effects of the Initial Choice Context and Uniformative Experience.

Subjects: *Consumer preferences research; *Commercial product marketing; *Product attributes

  • Source: Journal of Consumer Research. Jun2001, Vol. 28 Issue 1, p89-104. 16p. 1 Diagram, 4 Charts.

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  • 1-10 of  21 results for ""CONSUMER preferences research""