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Academic Journal

Authenticity Is Contagious: Brand Essence and the Original Source of Production.

Subjects: CONSUMER preferences research; BRAND choice; BRAND image

  • Source: Journal of Marketing Research (JMR); Jun2014, Vol. 51 Issue 3, p371-386, 16p, 1 Diagram, 3 Charts, 1 Graph

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Academic Journal

Context Effects, New Brand Entry, and Consideration Sets.

Subjects: BRAND choice; CONSUMER preferences research; CONSUMER behavior research

  • Source: Journal of Marketing Research (JMR); Aug1994, Vol. 31 Issue 3, p364-374, 11p, 7 Charts, 3 Graphs

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Academic Journal

Beyond Attitude Structure: Toward the Informational Determinants of Attitude.

Subjects: MARKETING research; CONSUMER attitudes; MARKETING strategy

  • Source: Journal of Marketing Research (JMR); Nov78, Vol. 15 Issue 4, p545-556, 12p, 4 Charts, 1 Graph

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Academic Journal

Market Learning of New Residents.

Subjects: BRANDING (Marketing); SHOPPING; HOUSEWIVES as consumers

  • Source: Journal of Marketing Research (JMR); May68, Vol. 5 Issue 2, p166-176, 11p, 7 Charts

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Academic Journal

Brand Assortment and Consumer Brand Choice.

Subjects: BRAND choice; BRAND loyalty; CONSUMER preferences research

  • Source: Journal of Marketing; Oct1970, Vol. 34 Issue 4, p18-24, 7p, 1 Black and White Photograph, 1 Diagram, 8 Charts

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  • 1-10 of  15 results for ""CONSUMER preferences research""