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Academic Journal

Individual Differences in Online Consumer Behaviors in Relation to Brand Prominence.

Subjects: *Consumer preferences research; *Brand identification; *Brand image

  • Source: Journal of Interactive Advertising. 2015, Vol. 15 Issue 1, p67-80. 14p. 1 Diagram, 8 Charts, 1 Graph.

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Academic Journal

How to become an employer of choice: transforming employer brand associations into employer first-choice brands.

Subjects: *Employer branding (Marketing); *Employee recruitment; *Brand image

  • Source: Journal of Marketing Management. Oct2014, Vol. 30 Issue 13-14, p1486-1504. 19p. 3 Diagrams, 3 Charts.

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Academic Journal

The Influence on Impression and Atmosphere of Cultural Creative Brands to Consumers' Purchase Intentions.

Subjects: *Consumer preferences research; *Product design; *Brand image

  • Source: Marketing Review / Xing Xiao Ping Lun. 2014, Vol. 11 Issue 3, p203-225. 23p.

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Academic Journal

Authenticity Is Contagious: Brand Essence and the Original Source of Production.

Subjects: *Consumer preferences research; *Brand choice; *Brand image

  • Source: Journal of Marketing Research (JMR). Jun2014, Vol. 51 Issue 3, p371-386. 16p. 1 Diagram, 3 Charts, 1 Graph.

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Academic Journal

Ethical consumers' brand avoidance.

Subjects: *Consumer ethics; *Brand choice; *Consumer preferences research

  • Source: Journal of Product & Brand Management. 2014, Vol. 23 Issue 2, p114-120. 7p.

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Academic Journal

Systematyzacja i pomiar postrzeganych zmian w obrazie siebie konsumentów pod wpływem korzystania z marek usług.

Subjects: *Product image; *Consumer preferences research; *Brand choice

  • Source: Management & Business Administration. Central Europe. 2014, Vol. 22 Issue 2, p45-64. 20p.

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Academic Journal

A STUDY ON CELEBRITY BASED ADVERTISEMENTS ON CONSUMER'S PURCHASE INTENTIONS TOWARDS SELECTED MOBILE SERVICE PROVIDERS IN DELHI CITY, INDIA.

Subjects: *Advertising endorsements; *Consumer preferences research; *Brand image

  • Source: Pranjana: The Journal of Management Awareness. Jan-Jun2014, Vol. 17 Issue 1, p9-24. 16p.

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Academic Journal

Culturally incongruent messages in international advertising.

Subjects: *Advertising; *Consumer preferences research; *Brand image

  • Source: International Journal of Advertising. 2012, Vol. 31 Issue 2, p355-376. 22p. 1 Black and White Photograph, 3 Charts, 2 Graphs.

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Academic Journal

The Ethics of Branding in the Age of Ubiquitous Media: Insights from Catholic Social Teaching.

Subjects: *Branding (Marketing); *Marketing strategy; *Brand image

  • Source: Journal of Business Ethics. Dec2009 Supplement 3, Vol. 90, p301-313. 13p.

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Academic Journal

You Need more Customers: The key is how many you have, not how much they buy.

Subjects: *Marketing management; *Product management; *Marketing research

  • Source: Marketing Research. Summer2009, Vol. 21 Issue 2, p30-31. 2p. 1 Color Photograph, 1 Chart.

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  • 1-10 of  21 results for ""CONSUMER preferences research""