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Subject : brand image Format : Academic Journals Content Provider : Complementary Index
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Academic Journal

How to become an employer of choice: transforming employer brand associations into employer first-choice brands.

Subjects: EMPLOYER branding (Marketing); EMPLOYEE recruitment; BRAND image

  • Source: Journal of Marketing Management; Oct2014, Vol. 30 Issue 13-14, p1486-1504, 19p, 3 Diagrams, 3 Charts

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Academic Journal

Authenticity Is Contagious: Brand Essence and the Original Source of Production.

Subjects: CONSUMER preferences research; BRAND choice; BRAND image

  • Source: Journal of Marketing Research (JMR); Jun2014, Vol. 51 Issue 3, p371-386, 16p, 1 Diagram, 3 Charts, 1 Graph

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Academic Journal

Persistent Preferences for Product Attributes: The Effects of the Initial Choice Context and Uniformative Experience.

Subjects: CONSUMER behavior research; CONSUMER preferences research; CHOICE (Psychology)

  • Source: Journal of Consumer Research; Jun2001, Vol. 28 Issue 1, p89-104, 16p, 1 Diagram, 4 Charts

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Academic Journal

The Negative Impact of Extensions: Can Flagship Products Be Diluted?

Subjects: BRANDING (Marketing); PRODUCT management; BRAND image

  • Source: Journal of Marketing; Jan98, Vol. 62 Issue 1, p19-32, 14p, 3 Charts

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Academic Journal

Context Effects, New Brand Entry, and Consideration Sets.

Subjects: BRAND choice; CONSUMER preferences research; CONSUMER behavior research

  • Source: Journal of Marketing Research (JMR); Aug1994, Vol. 31 Issue 3, p364-374, 11p, 7 Charts, 3 Graphs

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Academic Journal

A Note on Accounting for Sources of Variation in Perceptual Maps.

Subjects: CONSUMER preferences research; COMMERCIAL product marketing; MARKETING research

  • Source: Journal of Marketing Research (JMR); Aug1982, Vol. 19 Issue 3, p302-311, 10p, 3 Diagrams, 4 Charts

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Academic Journal

Market Segmentation Based on Consumer Ratings of Proposed Product Designs.

Subjects: MARKET segmentation; CONSUMER preferences research; CONSUMER behavior research

  • Source: Journal of Marketing Research (JMR); Nov78, Vol. 15 Issue 4, p557-564, 8p, 4 Charts

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Academic Journal

Beyond Attitude Structure: Toward the Informational Determinants of Attitude.

Subjects: MARKETING research; CONSUMER attitudes; MARKETING strategy

  • Source: Journal of Marketing Research (JMR); Nov78, Vol. 15 Issue 4, p545-556, 12p, 4 Charts, 1 Graph

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Academic Journal

Market Learning of New Residents.

Subjects: BRANDING (Marketing); SHOPPING; HOUSEWIVES as consumers

  • Source: Journal of Marketing Research (JMR); May68, Vol. 5 Issue 2, p166-176, 11p, 7 Charts

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Academic Journal

Brand Assortment and Consumer Brand Choice.

Subjects: BRAND choice; BRAND loyalty; CONSUMER preferences research

  • Source: Journal of Marketing; Oct1970, Vol. 34 Issue 4, p18-24, 7p, 1 Black and White Photograph, 1 Diagram, 8 Charts

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  • 1-10 of  16 results for ""CONSUMER preferences research""