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Academic Journal

Authenticity Is Contagious: Brand Essence and the Original Source of Production.

Subjects: *Consumer preferences research; *Brand choice; *Brand image

  • Source: Journal of Marketing Research (JMR). Jun2014, Vol. 51 Issue 3, p371-386. 16p. 1 Diagram, 3 Charts, 1 Graph.

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Academic Journal

How to become an employer of choice: transforming employer brand associations into employer first-choice brands.

Subjects: *Employer branding (Marketing); *Employee recruitment; *Brand image

  • Source: Journal of Marketing Management. Oct2014, Vol. 30 Issue 13-14, p1486-1504. 19p. 3 Diagrams, 3 Charts.

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Academic Journal

Relevant or redundant: Elite consumers' perception of foreign-made products in an emerging market.

Subjects: *Consumer preferences research; *Product acceptance; *Marketing strategy

  • Source: Journal of Marketing Management. Aug2012, Vol. 28 Issue 9-10, p1190-1216. 27p. 1 Diagram, 4 Charts.

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Academic Journal

Have You Seen the News Today? The Effect of Death-Related Media Contexts on Brand Preferences.

Subjects: *Consumer preferences research; *Marketing theory; *Economics

  • Source: Journal of Marketing Research (JMR). Apr2010, Vol. 47 Issue 2, p251-262. 12p. 2 Diagrams, 2 Charts, 2 Graphs.

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Academic Journal

Persistent Preferences for Product Attributes: The Effects of the Initial Choice Context and Uniformative Experience.

Subjects: *Consumer preferences research; *Commercial product marketing; *Product attributes

  • Source: Journal of Consumer Research. Jun2001, Vol. 28 Issue 1, p89-104. 16p. 1 Diagram, 4 Charts.

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Academic Journal

The Negative Impact of Extensions: Can Flagship Products Be Diluted?

Subjects: *Branding (Marketing); *Product management; *Brand image

  • Source: Journal of Marketing. Jan98, Vol. 62 Issue 1, p19-32. 14p. 3 Charts.

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Academic Journal

Context Effects, New Brand Entry, and Consideration Sets.

Subjects: *Brand choice; *Consumer preferences research; *Market entry

  • Source: Journal of Marketing Research (JMR). Aug1994, Vol. 31 Issue 3, p364-374. 11p. 7 Charts, 3 Graphs.

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Academic Journal

A Note on Accounting for Sources of Variation in Perceptual Maps.

Subjects: *Consumer preferences research; *Commercial product marketing; *Marketing research

  • Source: Journal of Marketing Research (JMR). Aug1982, Vol. 19 Issue 3, p302-311. 10p. 3 Diagrams, 4 Charts.

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Academic Journal

Beyond Attitude Structure: Toward the Informational Determinants of Attitude.

Subjects: *Marketing research; *Consumer attitudes; *Marketing strategy

  • Source: Journal of Marketing Research (JMR). Nov78, Vol. 15 Issue 4, p545-556. 12p. 4 Charts, 1 Graph.

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Academic Journal

Market Segmentation Based on Consumer Ratings of Proposed Product Designs.

Subjects: *Market segmentation; *Consumer preferences research; *Brand image

  • Source: Journal of Marketing Research (JMR). Nov78, Vol. 15 Issue 4, p557-564. 8p. 4 Charts.

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  • 1-10 of  51 results for ""CONSUMER preferences research""