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Academic Journal

Authenticity Is Contagious: Brand Essence and the Original Source of Production.

Subjects: *Consumer preferences research; *Brand choice; *Brand image

  • Source: Journal of Marketing Research (JMR). Jun2014, Vol. 51 Issue 3, p371-386. 16p. 1 Diagram, 3 Charts, 1 Graph.

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Academic Journal

Persistent Preferences for Product Attributes: The Effects of the Initial Choice Context and Uniformative Experience.

Subjects: *Consumer preferences research; *Commercial product marketing; *Product attributes

  • Source: Journal of Consumer Research. Jun2001, Vol. 28 Issue 1, p89-104. 16p. 1 Diagram, 4 Charts.

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Academic Journal

Context Effects, New Brand Entry, and Consideration Sets.

Subjects: *Brand choice; *Consumer preferences research; *Market entry

  • Source: Journal of Marketing Research (JMR). Aug1994, Vol. 31 Issue 3, p364-374. 11p. 7 Charts, 3 Graphs.

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Academic Journal

A Note on Accounting for Sources of Variation in Perceptual Maps.

Subjects: *Consumer preferences research; *Commercial product marketing; *Marketing research

  • Source: Journal of Marketing Research (JMR). Aug1982, Vol. 19 Issue 3, p302-311. 10p. 3 Diagrams, 4 Charts.

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Academic Journal

Market Segmentation Based on Consumer Ratings of Proposed Product Designs.

Subjects: *Market segmentation; *Consumer preferences research; *Brand image

  • Source: Journal of Marketing Research (JMR). Nov78, Vol. 15 Issue 4, p557-564. 8p. 4 Charts.

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Academic Journal

The Influence on Impression and Atmosphere of Cultural Creative Brands to Consumers' Purchase Intentions.

Subjects: *Consumer preferences research; *Product design; *Brand image

  • Source: Marketing Review / Xing Xiao Ping Lun. 2014, Vol. 11 Issue 3, p203-225. 23p.

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Academic Journal

A STUDY ON CELEBRITY BASED ADVERTISEMENTS ON CONSUMER'S PURCHASE INTENTIONS TOWARDS SELECTED MOBILE SERVICE PROVIDERS IN DELHI CITY, INDIA.

Subjects: *Advertising endorsements; *Consumer preferences research; *Brand image

  • Source: Pranjana: The Journal of Management Awareness. Jan-Jun2014, Vol. 17 Issue 1, p9-24. 16p.

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Academic Journal

How to become an employer of choice: transforming employer brand associations into employer first-choice brands.

Subjects: EMPLOYER branding (Marketing); EMPLOYEE recruitment; BRAND image

  • Source: Journal of Marketing Management; Oct2014, Vol. 30 Issue 13-14, p1486-1504, 19p, 3 Diagrams, 3 Charts

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Academic Journal

Individual Differences in Online Consumer Behaviors in Relation to Brand Prominence.

Subjects: *Consumer preferences research; *Brand identification; *Brand image

  • Source: Journal of Interactive Advertising. 2015, Vol. 15 Issue 1, p67-80. 14p. 1 Diagram, 8 Charts, 1 Graph.

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Academic Journal

Brand Assortment and Consumer Brand Choice.

Subjects: *Brand choice; *Brand loyalty; *Consumer preferences research

  • Source: Journal of Marketing. Oct1970, Vol. 34 Issue 4, p18-24. 7p. 1 Black and White Photograph, 1 Diagram, 8 Charts.

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  • 1-10 of  38 results for ""CONSUMER preferences research""