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Academic Journal

Individual Differences in Online Consumer Behaviors in Relation to Brand Prominence.

Authors : Schulz, Heather M.; Dority, Bree L.; Schulz, Steven A.

Subjects: CONSUMER behavior research; CONSUMER preferences research; BRAND identification

Source: Journal of Interactive Advertising; 2015, Vol. 15 Issue 1, p67-80, 14p, 1 Diagram, 8 Charts, 1 Graph

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Academic Journal

How to become an employer of choice: transforming employer brand associations into employer first-choice brands.

Authors : Rampl, Linn Viktoria

Subjects: EMPLOYER branding (Marketing); EMPLOYEE recruitment; BRAND image

Source: Journal of Marketing Management; Oct2014, Vol. 30 Issue 13-14, p1486-1504, 19p, 3 Diagrams, 3 Charts

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Academic Journal

The Influence on Impression and Atmosphere of Cultural Creative Brands to Consumers' Purchase Intentions.

Authors : Shu-Fang Luo

Subjects: CONSUMER preferences research; PRODUCT design; BRAND image

Source: Marketing Review / Xing Xiao Ping Lun; 2014, Vol. 11 Issue 3, p203-225, 23p

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Academic Journal

Authenticity Is Contagious: Brand Essence and the Original Source of Production.

Authors : NEWMAN, GEORGE E.; DHAR, RAVI

Subjects: CONSUMER preferences research; BRAND choice; BRAND image

Source: Journal of Marketing Research (JMR); Jun2014, Vol. 51 Issue 3, p371-386, 16p, 1 Diagram, 3 Charts, 1 Graph

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Academic Journal

Ethical consumers' brand avoidance.

Authors : Rindell, Anne; Strandvik, Tore; Wilén, Kristoffer

Subjects: CONSUMER ethics; BRAND choice; CONSUMER preferences research

Source: Journal of Product & Brand Management; 2014, Vol. 23 Issue 2, p114-120, 7p

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Academic Journal

Systematyzacja i pomiar postrzeganych zmian w obrazie siebie konsumentów pod wpływem korzystania z marek usług.

Authors : Gorbaniuk, Oleg; Maciejewska, Aleksandra; Kisiel, Aleksandra

Subjects: PRODUCT image; CONSUMER behavior research; CONSUMER preferences research

Source: Management & Business Administration. Central Europe; 2014, Vol. 22 Issue 2, p45-64, 20p

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Academic Journal

A STUDY ON CELEBRITY BASED ADVERTISEMENTS ON CONSUMER'S PURCHASE INTENTIONS TOWARDS SELECTED MOBILE SERVICE PROVIDERS IN DELHI CITY, INDIA.

Authors : Jain, Deepmala¹; Girdhar, Seema²

Subjects: *Advertising endorsements; *Consumer preferences research; *Brand image

Source: Pranjana: The Journal of Management Awareness. Jan-Jun2014, Vol. 17 Issue 1, p9-24. 16p.

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Academic Journal

Culturally incongruent messages in international advertising.

Authors : Cui, Geng¹ (AUTHOR) ; Yang, Xiaoyan² (AUTHOR); Wang, Haizhong³ (AUTHOR)

Subjects: *Advertising; *Consumer preferences research; *Brand image

Source: International Journal of Advertising. 2012, Vol. 31 Issue 2, p355-376. 22p. 1 Black and White Photograph, 3 Charts, 2 Graphs.

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Academic Journal

The Ethics of Branding in the Age of Ubiquitous Media: Insights from Catholic Social Teaching.

Authors : Caccamo, James¹

Subjects: *Branding (Marketing); *Marketing strategy; *Brand image

Source: Journal of Business Ethics. Dec2009 Supplement 3, Vol. 90, p301-313. 13p.

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Academic Journal

You Need more Customers: The key is how many you have, not how much they buy.

Authors : Dawes, John¹

Subjects: *Marketing management; *Product management; *Marketing research

Source: Marketing Research. Summer2009, Vol. 21 Issue 2, p30-31. 2p. 1 Color Photograph, 1 Chart.

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