Item request has been placed! ×
Item request cannot be made. ×
loading  Processing Request
Item request has been placed! ×
Item request cannot be made. ×
loading  Processing Request
Academic Journal

Authenticity Is Contagious: Brand Essence and the Original Source of Production.

Subjects: *Consumer preferences research; *Brand choice; *Brand image

  • Source: Journal of Marketing Research (JMR). Jun2014, Vol. 51 Issue 3, p371-386. 16p. 1 Diagram, 3 Charts, 1 Graph.

Record details

×
Academic Journal

Context Effects, New Brand Entry, and Consideration Sets.

Subjects: *Brand choice; *Consumer preferences research; *Market entry

  • Source: Journal of Marketing Research (JMR). Aug1994, Vol. 31 Issue 3, p364-374. 11p. 7 Charts, 3 Graphs.

Record details

×
Academic Journal

Beyond Attitude Structure: Toward the Informational Determinants of Attitude.

Subjects: *Marketing research; *Consumer attitudes; *Marketing strategy

  • Source: Journal of Marketing Research (JMR). Nov78, Vol. 15 Issue 4, p545-556. 12p. 4 Charts, 1 Graph.

Record details

×
Academic Journal

Market Learning of New Residents.

Subjects: *Branding (Marketing); *Shopping; *Housewives as consumers

  • Source: Journal of Marketing Research (JMR). May68, Vol. 5 Issue 2, p166-176. 11p. 7 Charts.

Record details

×
Academic Journal

Brand Assortment and Consumer Brand Choice.

Subjects: *Brand choice; *Brand loyalty; *Consumer preferences research

  • Source: Journal of Marketing. Oct1970, Vol. 34 Issue 4, p18-24. 7p. 1 Black and White Photograph, 1 Diagram, 8 Charts.

Record details

×
  • 1-10 of  38 results for ""CONSUMER preferences research""