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Corporate identity.
Research Starter

Corporate identity.

  • Corporate identity, also known as brand identity, is defined as the use of external symbols such as logos, letterheads, slogans, ... More
  • Salem Press Encyclopedia, 2020. 2p.
Academic Journal

Brand evaluations in sponsorship versus celebrity endorsement.

Subjects: *Corporate image; *Brand evaluation; *Consumer attitudes

  • Source: International Journal of Market Research. Jan2023, Vol. 65 Issue 1, p126-144. 19p. 1 Diagram, 2 Charts, 2 Graphs.

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Academic Journal

The Impact of Mandated Pay Gap Transparency on Firms' Reputations as Employers.

Subjects: *Gender wage gap; *Corporate image; *Organizational transparencyUnited Kingdom

  • Source: Administrative Science Quarterly. Dec2022, Vol. 67 Issue 4, p1136-1179. 44p. 7 Charts, 4 Graphs.

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Academic Journal

How can the management of fitness centres be improved through corporate image and brand image?

Subjects: *Brand image; *Corporate image; *Consumer behavior

  • Source: Economic Research-Ekonomska Istrazivanja. Dec2022, Vol. 35 Issue 1, p3378-3396. 19p.

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  • 1-10 of  108,626 results for ""CORPORATE image""