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Academic Journal

Intransitivity of Consumer Preferences for Privacy.

Subjects: *Consumer preferences; *Consumer preferences research; *Behavioral economics

  • Source: Journal of Marketing Research (JMR). Jun2023, Vol. 60 Issue 3, p489-507. 19p. 5 Charts.

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Academic Journal

Mapping Consumers' Context-Dependent Consumption Preferences: A Multidimensional Unfolding Approach.

Subjects: *Consumer preferences; *Consumer preferences research; *Consumer behavior

  • Source: Journal of Consumer Research. Aug2022, Vol. 49 Issue 2, p202-228. 27p. 2 Color Photographs, 6 Diagrams, 11 Charts.

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Academic Journal

They're Just Not That into You: How to Leverage Existing Consumer–Brand Relationships Through Social Psychological Distance.

Subjects: *Brand loyalty; *Consumer preferences research; *Consumer behavior

  • Source: Journal of Marketing. Sep2021, Vol. 85 Issue 5, p92-108. 17p. 2 Charts, 2 Graphs.

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Academic Journal

Capturing Context-Sensitive Information Usage in Choice Models via Mixtures of Information Archetypes.

Subjects: *Consumer preferences research; *Preference heterogeneity; *Bounded rationality

  • Source: Journal of Marketing Research (JMR). Oct2016, Vol. 53 Issue 5, p646-664. 39p. 1 Diagram, 9 Charts, 3 Graphs.

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Academic Journal

Using EEG to Predict Consumers' Future Choices.

Subjects: *Consumer preferences research; *Forecasting; *Consumer goods

  • Source: Journal of Marketing Research (JMR). Aug2015, Vol. 52 Issue 4, p511-529. 19p. 1 Diagram, 1 Chart, 7 Graphs.

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Academic Journal

The Foresight Effect: Local Optimism Motivates Consistency and Local Pessimism Motivates Variety.

Subjects: *Consumer research; *Consumer preferences research; *Consumer behavior

  • Source: Journal of Consumer Research. Oct2015, Vol. 42 Issue 3, p361-377. 17p. 1 Color Photograph, 1 Diagram, 5 Graphs.

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Academic Journal

It Is Not Just About Competition with “Free”: Differences Between Content Formats in Consumer Preferences and Willingness to Pay.

Subjects: *Consumer preferences research; *Consumer behavior; *Willingness to pay

  • Source: Journal of Management Information Systems. 2015, Vol. 32 Issue 3, p105-128. 24p. 1 Color Photograph, 1 Diagram, 7 Charts, 3 Graphs.

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Academic Journal

Private Label Imitation of a National Brand: Implications for Consumer Choice and Law.

Subjects: *Intellectual property infringement; *Consumer preferences research; *House brands

  • Source: Journal of Marketing Research (JMR). Dec2014, Vol. 51 Issue 6, p657-675. 19p.

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Academic Journal

The Limits of Attraction.

Subjects: *Consumer preferences research; *Product positioning; *Consumer research

  • Source: Journal of Marketing Research (JMR). Aug2014, Vol. 51 Issue 4, p487-507. 21p. 13 Color Photographs, 1 Diagram, 21 Charts.

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Academic Journal

Cosmetic scents by visual and olfactory senses versus purchase intention.

Subjects: *Consumer preferences research; *Marketing research; Consumer behavior research

  • Source: International Journal of Market Research. 2015, Vol. 57 Issue 1, p125-143. 19p. 2 Diagrams, 4 Charts.

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  • 1-10 of  2,439 results for ""Consumer preferences research""