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Academic Journal

Product Diversity and Firm Performance: An Empirical Investigation.

Subjects: *Diversification in industry; *Product management; *Marketing management

  • Source: Journal of Marketing. Jul86, Vol. 50 Issue 3, p43-57. 15p. 2 Diagrams, 3 Charts, 4 Graphs.

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Academic Journal

Matching Vertical Integration Strategies to Competitive Conditions.

Subjects: *Vertical integration; *Diversification in industry; *Strategic planning

  • Source: Strategic Management Journal (John Wiley & Sons, Inc.). Nov/Dec86, Vol. 7 Issue 6, p535-555. 21p. 10 Charts.

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Academic Journal

The Dominant Logic: a New Linkage Between Diversity and Performance.

Subjects: *Diversification in industry; *Business planning; *Management

  • Source: Strategic Management Journal (John Wiley & Sons, Inc.). Nov/Dec86, Vol. 7 Issue 6, p485-501. 17p. 2 Diagrams, 1 Chart, 1 Graph.

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Academic Journal

Diversification: the Growing Confusion.

Subjects: *Diversification in industry; *Strategic planning; *Management

  • Source: Strategic Management Journal (John Wiley & Sons, Inc.). Jan/Feb1986, Vol. 7 Issue 1, p29-35. 7p.

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  • 1-10 of  43 results for ""Diversification in industry""