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Conference

Perceived Variability and Inferences about Brand Extensions.

Subjects: *Diversification in industry; *Multiproduct firms; *New product development

  • Source: Advances in Consumer Research. 1991, Vol. 18 Issue 1, p392-398. 7p. 4 Charts.

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Academic Journal

Bimodality in Diversification: an Efficiency and Effectiveness Rationale.

Subjects: *Diversification in industry; *Input-output analysis

  • Source: Managerial & Decision Economics. Feb91, Vol. 12 Issue 1, p57-66. 10p. 3 Graphs.

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  • 1-10 of  45 results for ""Diversification in industry""