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Academic Journal

All Things Considered? The Role of Choice Set Formation in Diversification.

Subjects: *Consumer research; *Diversification in industry; *Brand choice

  • Source: Journal of Marketing Research (JMR). Jun2012, Vol. 49 Issue 3, p320-335. 16p. 5 Charts, 3 Graphs.

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Periodical

TO DIVERSIFY OR NOT TO DIVERSIFY.

Subjects: *Diversification in industry; *Strategic planning; *Corporate growth

  • Source: Harvard Business Review. Nov/Dec97, Vol. 75 Issue 6, p93-99. 7p. 1 Color Photograph.

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Conference

ANALYST PRESSURE AND CORPORATE DOWN-SCOPING: A BALANCED-POWER APPROACH.

Subjects: *Diversification in industry; *Corporate profits; *Earnings trends

  • Source: Academy of Management Annual Meeting Proceedings. 2014, Vol. 2014 Issue 1, p794-799. 6p.

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  • 1-10 of  151 results for ""Diversification in industry""