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Academic Journal

Memory and Evaluation Effects in Competitive Advertising Environments.

Subjects: *Advertising; *Consumer behavior; *Brand name products

  • Source: Journal of Consumer Research. Mar91, Vol. 17 Issue 4, p463-476. 14p. 2 Diagrams.

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Academic Journal

The assessment of NPP/GPP ratio.

  • Source: Tree Physiology. Jun2020, Vol. 40 Issue 6, p695-699. 5p.

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Academic Journal

Safety evaluation of a beverage containing mulberry leaf extract.

Subjects: GREEN tea; MULBERRY; BLOOD sugar

  • Source: Bioscience, Biotechnology & Biochemistry; Apr2022, Vol. 86 Issue 4, p519-527, 9p

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Academic Journal

Evaluating Alcohol Industry Action to Reduce the Harmful Use of Alcohol.

  • Source: Alcohol & Alcoholism. Supplement (ALCOHOL ALCOHOL SUPPL), Jul2016; 51(4): 383-387. (5p)

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Academic Journal

A Comparison of Three Brand Evaluation Procedures.

Subjects: *Public opinion; Evaluation; Methodology

  • Source: Public Opinion Quarterly. Summer79, Vol. 43 Issue 2, p261. 10p. 4 Charts.

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