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Academic Journal

Customer-Based Corporate Valuation for Publicly Traded Noncontractual Firms.

Subjects: *Business valuation; *Consumers; *Customer lifetime value

  • Source: Journal of Marketing Research (JMR). Oct2018, Vol. 55 Issue 5, p617-635. 19p. 3 Charts, 6 Graphs.

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Academic Journal

Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data.

Subjects: *Net worth; *Customer lifetime value; *Consumer behavior

  • Source: Journal of Marketing. Jan2017, Vol. 81 Issue 1, p17-35. 19p. 1 Diagram, 8 Charts, 4 Graphs.

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Academic Journal

The Pareto rule in marketing revisited: is it 80/20 or 70/20?

Subjects: *Consumer behavior; *Trading companies; *Financial services industry

  • Source: Marketing Letters. Jun2019, Vol. 30 Issue 2, p139-150. 12p. 3 Charts, 1 Graph.

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  • 1-10 of  48 results for ""McCarthy, Daniel M.""