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Academic Journal

The impact of social media campaigns on the success of new product introductions.

Subjects: *New product development; *Social impact; *Consumer behavior

  • Source: Journal of Retailing & Consumer Services. Sep2019, Vol. 50, p289-297. 9p.

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Academic Journal

Social Influence on Green Consumerism: Country and Gender Comparisons between China and the United States.

Subjects: *Consumer behavior; *Consumerism; *Social impactChina; United States

  • Source: Journal of International Consumer Marketing. May/Jun2019, Vol. 31 Issue 3, p177-190. 14p. 1 Diagram, 6 Charts.

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Academic Journal

Managing the digital consumer: insights from Brazil and Spain.

Subjects: *Consumer behavior; *Customer relations; *Social impactSpain; Brazil

  • Source: Journal of Manufacturing Technology Management. 2019, Vol. 30 Issue 8, p1196-1215. 20p.

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Academic Journal

Payment methods and their effect on durable goods replacement.

Subjects: *Payment; *Consumer behavior; *Down payments

  • Source: Journal of Consumer Marketing. 2019, Vol. 36 Issue 4, p484-493. 10p.

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Academic Journal

The generational cohort effect in the context of responsible consumption.

Subjects: *Millennials; *Consumer behavior; *Social impactFrance

  • Source: Management Decision. 2019, Vol. 57 Issue 5, p1162-1183. 22p.

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