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Academic Journal

Antecedents and consequences of social media fatigue.

Subjects: *Self-disclosure; *Social impact; *Instant messaging

  • Source: International Journal of Information Management. Oct2019, Vol. 48, p193-202. 10p.

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Academic Journal

The impact of social media campaigns on the success of new product introductions.

Subjects: *New product development; *Social impact; *Consumer behavior

  • Source: Journal of Retailing & Consumer Services. Sep2019, Vol. 50, p289-297. 9p.

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Academic Journal

Identifying the antecedents of posts' popularity on Facebook Fan Pages.

Subjects: *Social impact; *Brand awareness; Popularity

  • Source: Journal of Brand Management. Nov2019, Vol. 26 Issue 6, p621-633. 13p.

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Academic Journal

Service failure and recovery strategies in the Balkans: an exploratory study.

Subjects: *Online banking; *Social impact; *Bank customersAlbania; Kosovo (Republic)

  • Source: Qualitative Market Research: An International Journal. 2019, Vol. 22 Issue 3, p472-496. 25p.

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Academic Journal

The impact of enterprise social media platforms on knowledge sharing.

Subjects: *Social enterprises; *Social impact; *Organizational goals

  • Source: Journal of Enterprise Information Management. 2019, Vol. 32 Issue 2, p233-250. 18p.

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