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Academic Journal

Corporate environmentalism.

Subjects: *Business & the environment; *Environmentalism; *Environmental regulations

  • Source: Environmental Quality Management. Spring2008, Vol. 17 Issue 3, p109-112. 4p.

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Academic Journal

The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust.

Subjects: *Green business; *Environmentalism; *Green marketing

  • Source: Journal of Business Ethics. May2010, Vol. 93 Issue 2, p307-319. 13p. 2 Diagrams, 4 Charts.

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Academic Journal

Media attention and the market for ‘green’ consumer products.

Subjects: *Green marketing; *Eco-labeling; *Green business

  • Source: Business Strategy & the Environment (John Wiley & Sons, Inc). May/Jun2006, Vol. 15 Issue 3, p145-156. 12p. 1 Chart, 1 Graph.

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