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Periodical

How Emerging Giants Can Take on the World.

Subjects: *Marketing strategy; *Competitive advantage in business; *Product management

  • Source: Harvard Business Review. Dec2013, Vol. 91 Issue 12, p121-125. 5p. 3 Color Photographs, 1 Illustration.

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Periodical

THE LIMITS OF SCALE.

Subjects: *Strategic planning; *Business development; *Marketing strategy

  • Source: Harvard Business Review. Apr2014, Vol. 92 Issue 4, p94-99. 6p. 3 Color Photographs, 1 Graph.

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Periodical

The China Rules.

Subjects: *Strategic planning; *Chief executive officers; *Host countries (Business)China

  • Source: Harvard Business Review. Jun2010, Vol. 88 Issue 6, p103-108. 6p. 1 Color Photograph.

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Periodical

Tomorrow's Global Giants.

Subjects: *International business enterprises; *Competitive advantage in business; *Emerging markets

  • Source: Harvard Business Review. Nov2008, Vol. 86 Issue 11, p80-88. 9p. 2 Color Photographs, 2 Illustrations, 1 Graph.

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Periodical

Should You Invest in the Long Tail?

Subjects: *Internet marketing; *Marketing channels; *TrendsLong Tail: Why the Future of Business Is Selling Less of More, The (Book)Anderson, Chris

  • Source: Harvard Business Review. Jul/Aug2008, Vol. 86 Issue 7/8, p88-96. 9p. 2 Color Photographs, 2 Illustrations, 6 Graphs.

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Periodical

The Corporate Brand: Help or Hindrance?

Subjects: *Management -- Case studies; *Branding (Marketing); *Marketing strategyHarvard Business ReviewKeller, Kevin Lane; Frampton, Jez; Granoff, Jill

  • Source: Harvard Business Review. Feb2008, Vol. 86 Issue 2, p49-58. 9p. 2 Color Photographs, 2 Illustrations.

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Periodical

Curveball Strategies to Fool the Competition.

Subjects: *Competitive advantage in business; *Strategic planning; *Innovation adoption

  • Source: Harvard Business Review. Sep2006, Vol. 84 Issue 9, p114-122. 9p. 4 Illustrations.

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