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Academic Journal

綠色創新與經營績效關係之研究-品牌形象之中介效果.

  • Source: Marketing Review / Xing Xiao Ping Lun; Spring2016, Vol. 13 Issue 1, p89-118, 30p

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Academic Journal

企業品牌形象對消費者態度與購後行為之影響 關聯模式.

  • Source: Marketing Review / Xing Xiao Ping Lun; Winter2015, Vol. 12 Issue 4, p369-393, 25p

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Academic Journal

A Study on Behavioral Loyalty toward Store Brands of Beverage.

Subjects: BRAND loyalty; HOUSE brands; NEW product development

  • Source: Marketing Review / Xing Xiao Ping Lun; Fall2013, Vol. 10 Issue 3, p245-269, 25p

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