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Academic Journal

公益行銷對顧客忠誠度之影響研究：以企業形象、顧客價值為中介變項.

Authors : 陳欽雨; 張書豪; 林治純

Source: Marketing Review / Xing Xiao Ping Lun; Fall2016, Vol. 13 Issue 3, p265-290, 26p

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