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Academic Journal

球隊認同感、對贊助商態度與休閒效益: 口碑意願型態的中介效果.

Subjects: *SOCIAL responsibility of business; *PROFESSIONAL sports; *BRAND image

  • Source: Journal of Sports Science & Physical Education (JSSPE). 2020, Vol. 53 Issue 1, p95-110. 16p. 1 Chart.

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