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Academic Journal

公益行銷對顧客忠誠度之影響研究:以企業形象、顧客價值為中介變項.

  • Source: Marketing Review / Xing Xiao Ping Lun. Fall2016, Vol. 13 Issue 3, p265-290. 26p.

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Academic Journal

綠色創新與經營績效關係之研究-品牌形象之中介效果.

  • Source: Marketing Review / Xing Xiao Ping Lun. Spring2016, Vol. 13 Issue 1, p89-118. 30p.

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Academic Journal

O2O商務模式下社群媒體行銷對消費者社群認知及行為意圖之影響.

  • Source: Marketing Review / Xing Xiao Ping Lun. Spring2016, Vol. 13 Issue 1, p1-35. 35p.

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