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Academic Journal

線上企業創造鎖入效應之策略分析.

Authors : 劉子歆¹; 洪世章²; 蕭詠璋¹

Subjects: *Value creation; *Brand image; *Switching costsYouTube (Web resource)

Source: NTU Management Review. Dec2019, Vol. 29 Issue 3, p167-192. 26p.

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Academic Journal

綠色創新與經營績效關係之研究-品牌形象之中介效果.

Authors : 黃靖文¹ ; 李勇輝² ; 顏曼婷¹

Source: Marketing Review / Xing Xiao Ping Lun. Spring2016, Vol. 13 Issue 1, p89-118. 30p.

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