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Academic Journal

COMMUNICATION TESTING PRACTICES: A Survey of Selected Universities.

Subjects: *Business communication; *Business students; *Employee training

  • Source: Journal of Business Communication. Fall70, Vol. 8 Issue 1, p13-23. 11p. 2 Charts.

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Academic Journal

WRITTEN AND SPOKEN ENGLISH FOR THE ACCOUNTANT.

Subjects: *Accountants; *Business communication; *Business students

  • Source: Journal of Business Communication. Summer70, Vol. 7 Issue 4, p39-44. 6p.

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Academic Journal

A DEAN'S PERCEPTION OF BUSINESS COMMUNICATIONS.

Subjects: *Business communication education; *Business education; *Business students

  • Source: Journal of Business Communication. Summer70, Vol. 7 Issue 4, p35-38. 4p.

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Academic Journal

Perceived Risk in Mail-Order and Retail Store Buying.

Subjects: *Mail-order business; *Risk assessment; *Retail stores

  • Source: Journal of Marketing Research (JMR). Aug1970, Vol. 7 Issue 3, p364-369. 6p. 3 Charts.

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Academic Journal

Toward a Normative Science in Marketing.

Subjects: *Marketing research; *Right of privacy; *Marketing education

  • Source: Journal of Marketing. Oct1970, Vol. 34 Issue 4, p73-76. 4p. 1 Black and White Photograph, 1 Graph.

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Academic Journal

Black Business Development.

Subjects: *African American business enterprises; *Race relations; *Minority business enterprisesUnited States

  • Source: Journal of Marketing. Apr1970, Vol. 34 Issue 2, p1-7. 7p. 1 Black and White Photograph, 1 Chart.

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Academic Journal

The Growing Responsibilities of Marketing.

Subjects: *Social responsibility of business; *Industrial management -- Social aspects; *Industries & society

  • Source: Journal of Marketing. Jan1970, Vol. 34 Issue 1, p25-28. 4p. 1 Black and White Photograph.

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Academic Journal

What's Ahead for Marketing Managers?

Subjects: *Marketing management; *Business forecasting; *Industrial organization research

  • Source: Journal of Marketing. Jan1970, Vol. 34 Issue 1, p3-6. 4p. 1 Black and White Photograph.

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  • 1-25 of  994 results for ""business""