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Academic Journal

Selecting Environmental Forecasting Techniques from Business Planning Requirements.

Subjects: *Business planning; *Decision making; *Strategic planning

  • Source: Academy of Management Review. Jul1977, Vol. 2 Issue 3, p373-383. 11p. 1 Diagram, 4 Charts.

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Academic Journal

HOW TO SET ADVERTISING BUDGETS.

Subjects: *Business budgeting; *Advertising; *Profit maximization

  • Source: Journal of Advertising Research. Oct77, Vol. 17 Issue 5, p11-17. 7p.

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