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Academic Journal

The World of Small Business: A Suggested Typology.

Subjects: *Small business; *Capitalism; *Marketing

  • Source: American Journal of Small Business. Apr77, Vol. 1 Issue 4, p13-19. 7p.

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Academic Journal

Franchising: An Overview.

Subjects: *Retail franchises; *Small business; *Business enterprisesUnited States

  • Source: American Journal of Small Business. Jan77, Vol. 1 Issue 3, p10-16. 7p.

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Academic Journal

On The Identification of Frontier Issues in Multinational Marketing.

Subjects: *Export marketing; *International business enterprises; *Marketing strategy

  • Source: Columbia Journal of World Business. Winter77, Vol. 12 Issue 4, p131. 9p. 2 Black and White Photographs, 1 Diagram, 1 Chart.

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Academic Journal

DEMAND FOR ECONOMICS JOURNALS: A CROSS SECTION ANALYSIS.

Subjects: *Demand function; *Business journalism; *Economics

  • Source: Review of Economics & Statistics. Nov77, Vol. 59 Issue 4, p493. 7p. 4 Charts.

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Academic Journal

ADVERTISING AND CONCENTRATION .

Subjects: *Advertising; *Industrial concentration; *Business size

  • Source: Journal of Industrial Economics. Dec77, Vol. 26 Issue 2, p151-160. 10p.

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